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Browse » Collections » Tobacco Regulatory Research » Tobacco Regulatory Research: Vector » Standardized Tobacco Assessment for Retail Settings

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Measure: Standardized Tobacco Assessment for Retail Settings   #741000

Definition: A surveillance instrument for observational measures of point-of-sale tobacco marketing, including product availability, advertising, promotions, and price.

Purpose: The purpose of this measure is to conduct systematic observations of tobacco marketing at the point of sale in order to assess the availability of tobacco products, as well as advertising, promotions, and prices.


Keywords: Point-of-sale marketing, availability, advertising, promotions, price, Standardized Tobacco Assessment for Retail Settings, STARS, tobacco product advertisements, tobacco, product advertisements, advertisements, marketing, tobacco products, e-cigarettes, electronic nicotine delivery systems, ENDS

Measure Release Date: June 24, 2015

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