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Essential Measures are only those items that are critical to the collection of the Measure or are necessary for the interpretation of results. Essential Measures are integral to the Measure. Without such information the data collected would be incomplete and/or misleading.
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Browse » Collections » Tobacco Regulatory Research » Tobacco Regulatory Research: Environment » Interpersonal Communication about Anti-tobacco Advertising

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Measure: Interpersonal Communication about Anti-tobacco Advertising   #750500

Definition: This measure assesses whether respondents have talked about anti-tobacco advertising to which they were exposed and also assesses topics discussed.

Purpose: The purpose of this measure is to evaluate whether respondents discussed an anti-tobacco advertisement or media campaign with friends, family, and/or others. Talking to others about an advertisement or campaign typically reflects higher engagement with the message.


Keywords: Interpersonal communication, anti-tobacco advertising, media, campaign, receptivity, smoke, smoking, anti-smoking, The Real Cost Evaluation, U.S. Food and Drug Administration, FDA, Evaluation of the Public Education Campaign on Teen Tobacco, ExPECTT-B, advertising, conversations

Measure Release Date: June 24, 2015

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